How Brands Build Loyalty and Creativity | WiredIN #19 | ft. Shahbaaz Mohammad & Sindhu Biswal
Description
In this episode of WiredIN Podcast, I sit down with Shahbaaz Mohammad, Former Head of Brand Marketing at CultFit, and Sindhu Biswal the founder of Buzz Labs, to talk about the shifting dynamics of modern day marketing.
We dive into the challenges brands face today—balancing creativity with data, building lasting consumer loyalty, and staying ahead in a fast-paced, competitive landscape. Shahbaaz and Sindhu bring in their firsthand experiences, sharing insights on performance marketing, product-led growth, and the importance of getting creative execution right. We also explore how brands can build genuine connections with consumers while navigating the pressure of short-term results and long-term brand building.
Whether you're a marketer, a brand enthusiast, or just curious about how successful campaigns come together, this episode is packed with actionable insights and real-world examples.
United States
